Emily Segal and Martti Kalliala, the founders of Nemesis, which the New Yorker called an “’alternative’ consultancy” (scare quotes noted). We’ve worked with many iconic brands doing strategy, trend forecasting, and design consulting. We’ve also initiated many independent projects, separately and together – K-HOLE, Deluge, KNOTS, Amnesia Scanner, and SCAMMER. We’ve also taught and lectured at the Rietveld Academie, Columbia Architecture School, the Yale School of Art, the Yale School of Management, Harvard GSD, Design Academy Eindhoven and others. We started the Autonomous Strategy workshops in March 2025 and have since taught 1300+ students from over 20 countries about autonomous technologies, strategy methods, writing, and creative work.